I’m thrilled to unveil the new brand for Voitanos today!
When I founded Voitanos over seven years ago, I handled most of the branding, logo design, and communication myself, with some assistance from third-party services for elements like logo creation.
Earlier this year, I observed a friend’s company rebranding process, which taught me a lot about what constitutes a brand—and highlighted what Voitanos was lacking.
Inspired by this, I spent the summer collaborating with a brand expert to research and define Voitanos, my professional identity, and how I wanted others to perceive and think about the company.
We kept the company name and primary colors unchanged, focusing on other aspects of the brand.
Today marks the rollout of the first phase of our rebranding efforts, featuring a new logo, updated website font, and refreshed social media presence across all channels.
Voitanos 2.0
There’s much more to the brand, which you can read about on our newly refreshed about page. However, it all boils down to a couple of simple statements:
- Become an expert developer in the Microsoft 365 ecosystem
- Become irreplaceable in your organization
- Concepts made clear
The new logo: concepts made clear
The Voitanos logo combines a blurry circle, an upwards arrow, and a clear circle to create the idea of going from something blurry and confusing to something clear and easy to understand. This logo is a visual representation of my core brand idea: concepts made clear.
From revealing blind-spots my students didn’t know they had until they talked to me, to lightbulbs turning on, unlocking things they couldn’t figure out, clarifying things that were confusing before, and demystifying what seemed hard to make it simple, what sets me apart is simplifying complex concepts and making them clear and easy to understand.
What’s next?
I’ve updated the logo and taglines across our website, emails, social channels, and various accounts. However, some elements, like previously published YouTube videos, can’t be changed. Others, such as the videos in our Voitanos courses, will take time to update.
If you spot the old logo anywhere I’ve missed, please let contact me.
This is just the first phase of our rebranding. Phase two is currently in development, and I’m excited to share it with you soon!
